ARTICLES
Social media for local service businesses.
Operator-tested guides on posting before/after photos, multi-platform publishing, and what actually makes a proof-of-work photo perform.
before-after-photosWhy before/after photos win on Google Business Profile
Before/after photos are the single highest-converting visual for local service businesses on Google Business Profile. Here's why they work, how to shoot them, and how often to post.
multi-platform-publishingHow to post to Google, Facebook, and Instagram in under 60 seconds
Multi-platform publishing for local service businesses doesn't have to take an hour. Here's a 60-second workflow that publishes to GBP, Facebook, and Instagram from one approval.
proof-of-work-marketingWhat makes a great proof-of-work photo (and what kills one)
A great proof-of-work photo earns trust in under a second. A bad one quietly costs you the call. Here's what separates them — lighting, framing, context, and the social media test.